| Title | Make Life A Little Softer |
| Agency | Publicis Poke |
| Campaign | Make Life A Little Softer |
| Advertiser | Essity |
| Brand | Lotus Baby |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | D..e M..k Subscribers Only |
| Creative Director | B...n Wi....ms Subscribers Only |
| Copywriter | M....ew C...as Subscribers Only |
| Art Director | A..y T...sk Subscribers Only |
| Designer | D..e St.....eld Subscribers Only |
| Designer | R..n C....ly Subscribers Only |
| Account Planner | Al.....ra M...un Subscribers Only |
| Business Leads | T...t Pa.....on Subscribers Only |
| Business Leads | T...ra M...ll Subscribers Only |
| Account Manager | Ca.....ne Pr....nd Subscribers Only |
| Account Manager | L..e Ca.....ge Subscribers Only |
| Agency Producer | A..x C...ey Subscribers Only |
| Media Buying Agency | Z...th Subscribers Only |
| Production Company | Sm....er Subscribers Only |
| Director | J...ua N...e Subscribers Only |
| Production Company Producer | E...e ..y Subscribers Only |
| Editor | B...y M..d Subscribers Only |
| Editing Company | �...lly M..d .t ..n T...e Subscribers Only |
| Post Production | U..t Subscribers Only |
| Audio Post Production | Pr.....ous .K Subscribers Only |
| Photographer | E..i Be....en Subscribers Only |
| Music Company / Composer | GO.....IN Subscribers Only |
| Executive Creative Director | Dave Monk |
| Creative Director | Brian Williams |
| Copywriter | Matthew Comras |
| Art Director | Andy Thirsk |
| Designers | Dave Stansfield, Ryan Conolly |
| Planner | Alexandra Mimoun |
| Business Leads | Trent Patterson, Tamara McCall |
| Account Team | Catherine Presland, Luke Cambridge |
| Agency Producer | Alex Cowley |
| Media Buying Agency | Zenith |
| Production Company | Smuggler |
| Director | Joshua Neale |
| Producer | Ellie Fry |
| Editor | Billy Mead |
| Editing Company | Ten Three |
| Post Production Company | Unit |
| Audio Post-Production Company | Prodigious |
| Photographer | Emli Bendixen |
| Music Company | Goldstein |
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