| Title | Life Saving Stories |
| Brief | Turning Instagram Stories into a life-saving CPR training tool.With 300 cardiac arrests weekly, the Dutch Red Cross taps into existing social behavior to teach youngsters essential life-saving skills.We noticed it’s become common behavior on Instagram to quickly flick through Instagram Stories, tap after tap after tap. So, by creating seamlessly connected Instagram Stories, we triggered users to use their existing tapping behavior to keep a character alive, teaching them essential life-saving skills.In 35 animated Stories, a character suffers from cardiac arrest and has to be resuscitated using CPR. By tapping from story to story in the right rhythm, users keep the character alive and learn the right rhythm for CPR. A new way of using Instagram Stories, to create a whole new generation of life-savers. |
| Agency |
180 Amsterdam
|
| Campaign |
Life Saving Stories
|
| Advertiser |
International Commitee of Red Cross
|
| Brand |
Dutch Red Cross
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Entrant Company |
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| Music Production & Sound |
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| Kalle Hellzen |
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| Art Director |
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| Sr. Copywriter |
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| Executive Creative Director |
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| Jr Creative |
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| Account Director |
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| Animator & editor |
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| Producer |
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