| Title | The second-hand new jersey |
| Brief | Accor wanted to promote the advantages of its ALL (Accor Live Limitless) loyalty program.To highlight the exceptional privileges offered by ALL, the brand and its agency developed a campaign for the much-awaited launch of the new French soccer team Paris Saint-Germain jersey, to make available the “Holy Grail” of all fans: the new jersey, already worn by the players themselves during a Champions League match.Instead of launching the new jersey in a classical way, Accor ALL has chosen a second-hand platform by partnering exclusively with Vestiaire Collective. An alternative distribution channel, original for such an international launch, and in line with the current zeitgeist. Moreover, a perfect illustration of what an exclusive ALL privilege can represent... |
| Agency |
We Are Social
|
| Campaign |
The second-hand new jersey
|
| Advertiser |
ALL - Accor Live Limitless
|
| Brand |
ALL
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Managing Director |
V....nt Rey........roze Subscribers Only
|
| Creative Director |
N....as d....il Subscribers Only
|
| Senior Art Director |
P..l G...ge Subscribers Only
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| Senior Copywriter |
S...n R..o Subscribers Only
|
| Group Account Director |
V....sa Sa....th Subscribers Only
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| Consultant |
O...ia C....an Subscribers Only
|
| Head of Strategy |
Jea.......ste Bo.....is Subscribers Only
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| Head of Production |
C...ile O...et Subscribers Only
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| Agency TV Producer |
An.....le Cl....ie Subscribers Only
|
