| Title | Bank on Equality (123s) |
| Brief | PROBLEMPeru has one of the highest wage gaps in Latin America ; 29.6%.OBJECTIVES• A high-impact idea that makes people and media talk to maximize problem awareness.• Make clear evidence and actions to reduce the wage gap.IDEABank on Equality compensates the wage gap difference between men and women with the bank's product that shows the wage gap: Payroll accounts.We measured authorized data to compares all of our female client's salaries with that of a male counterpart, recognizing critical variables such as age, occupation, education, and geographic location. This measurement allowed us to know the specific wage difference for every one of our female clients. In turn, Scotiabank would automatically fill that salary gap with the banks' currency: ScotiaPoints, a digital currency that customers use as real money to purchase products and experiences.RESULTS$5,000,000 in press coverage.The Center for Global Development commented on our initiative.20% growth of new accounts.The National Superintendence of Labor Inspection (SUNAFIL) finally placed a law that prohibits wage discrimination between men and women. |
| Agency |
Wunderman Thompson
|
| Campaign |
Bank on Equality
|
| Advertiser |
Scotiabank
|
| Brand |
Scotiabank
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Case Study
|
| Global Chief Creative Officer |
..s K....en Subscribers Only
|
| Global Chief Creative Officer |
D...el B...er Subscribers Only
|
| Regional Chief Creative Officer |
D...el M....er Subscribers Only
|
| Regional Chief Creative Officer |
Se.....an Ta....ga Subscribers Only
|
| Chief Executive Officer (CEO) |
P..l Th.....ke Subscribers Only
|
| VP Creative |
J..e A...to Subscribers Only
|
| Executive Creative Director |
B...o Re.....do Subscribers Only
|
| Creative Director |
A..n Ca....ón Subscribers Only
|
| Copywriter |
E....do T....es Subscribers Only
|
| Copywriter |
P...o P...o Be.....nd Ec.....ía Subscribers Only
|
| Art Director |
D...o Iz.....do Subscribers Only
|
| VP Strategy |
V...tor G...ón Subscribers Only
|
| Account Planner |
D....se A...ta Subscribers Only
|
| Editor |
K...m V....ez Subscribers Only
|
