| Title | #BehindThePack (st en) |
| Title (original language) | #DerrièreLePaquet |
| Agency | TBWA\PARIS |
| Campaign | #DerrièreLePaquet |
| Advertiser | Alliance contre le tabac |
| Brand | ACT - Alliance contre le tabac |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Sound Production | \ELSE |
| Executive Creative Director | Be....in M....al Subscribers Only |
| Executive Creative Director | F....in Cl....ie Subscribers Only |
| Art Director | Cy....le De....ey Subscribers Only |
| Art Director | P....ne Se.....ult Subscribers Only |
| Editor | N....as D...l Subscribers Only |
| Technical Director | I..n Zi....ic Subscribers Only |
| Head of Music/Sound | O....er Le....vre Subscribers Only |
| Music Art Director | Fe.....nd H..T Subscribers Only |
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