Football players like to show off their skills, not their words. A trait that AlmapBBDO smartly used to help WhatsApp score some attention. During a match, you’ll often see one player talking to another while hiding his mouth with his hand in order to mask his words from the camera. Just like the encrypted WhatsAapp application screens your messages from unwanted observers. So during screened soccer matches, each time a player hides his mouth to speak, a Whatsapp labels pops up on the screen to promote the app’s discretion. The operation was also relayed on social networks.
|Title||The Privacy Gesture|
|Campaign||The Privacy Gesture|
|Business Sector||Subscribers Only|
|Production Company||Ic.....ast Subscribers Only|