Period poverty affects many women around the world. In the United States, nearly one in four are forced to choose between food and tampons (or related products) due to their high cost. To make matters worse, hygiene products are not included in country’s health aid programs, while food is. So a group of associations teamed up with 72andSunny to come up with a solution: LoopHoles, a cereal with a menstrual cycle’s worth of tampons inside. And as it’s technically food, it’s funded by the SNAP food assistance program. The packaging has also been designed to educate and raise awareness of the subject. 

TitleLoopholes Cereal
Campaign Loopholes Cereal
Advertiser PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal
Brand Menstrual Equity For All Act

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
72andSunny C...o Subscribers Only
72andSunny ..x Subscribers Only
72andSunny E...y H...s Subscribers Only
72andSunny A..e M...e Subscribers Only
72andSunny R...n Ma....on Subscribers Only
72andSunny A...ey ..n ..r L..n Subscribers Only
72andSunny L..a Sc....on Subscribers Only
72andSunny Subscribers Only
72andSunny E...a S....en Subscribers Only
Film Production S....os Subscribers Only
Head of Production A...ew Gr.....rg Subscribers Only
Director/Editor M..t Subscribers Only
Editorial Y...t C..b Subscribers Only
Executive Producer ..e De.....ale Subscribers Only
Color H...ey Subscribers Only
Music M...c &...; S...d Subscribers Only
Musician A..a J....ez Go....ez Subscribers Only
Executive Producer R...e M...e Subscribers Only
Producer W...en W...e Subscribers Only

Related Ads

Latest Ads