TitleA 65-Year Partnership
Campaign A 65-Year Partnership
Advertiser Unilever
Brand Dove

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PostedJune 2022
Business SectorSubscribers Only
Media Type Case Study
Executive Creative Director D...el F...er Subscribers Only
Creative Team B...n M...ay Subscribers Only
Creative Team A...é La.....ino Subscribers Only
Creative Team A....mo R...s Subscribers Only
EVP S...e M...s Subscribers Only
Global EVP Al.....dro Ma....di Subscribers Only
Global Executive Creative Director D...el F...er Subscribers Only
Global Managing Director S...ie Ho......ter Subscribers Only
Global Managing Director .o B...n Subscribers Only
Strategy Lead ..n ..y Subscribers Only
Strategy Lead ..m K...y Subscribers Only
Worldwide Managing Director E...a Ho....ck Subscribers Only
Executive Partner N...a Bel......ite Subscribers Only

About Ogilvy UK

Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativity— operating, innovating, and creating at the intersection of talent and capabilities. We believe impact and magic lies at this intersection. Our experts in Advertising, Growth & Innovation, Public Relations, Experience and Health work fluidly across 132 offices in 82 countries, seamlessly connecting and accessing deep cultural insights.

Latest News

New Dulux Heritage Campaign Celebrates The Feelings Of Colour

A new Dulux campaign, by Ogilvy UK, for their Heritage brand explores the thoughts and feelings colour can evoke when it comes to home decoration. ‘It’s a Feeling’ is the first campaign created by the newly appointed agency, it will run across the U.K. in press, outdoor, radio and social, and embraces the world of aspirational living and Instagram inspiration.

The playful creative features stylish interiors and tongue-in-cheek insight that captures the emotions and imagination when reimagining a home.

“Dulux is a true fabric-of-the-nation brand, the premium Heritage range encourages people to embrace their feelings when considering painting their favourite room. The campaign is stylish fun, playful aspirational inspiration that epitomises the huge creative opportunity of the category. There are so many options when it comes to creating a look for your home, this campaign makes it easier, with the help of otters and horses.” Chris Wall, Creative Director

“The ‘It’s a Feeling’ campaign embraces both trade and consumer wants and needs and elevates the relationship with paint and passion for a great job to comedic heights.

‘Heritage by Dulux’ Velvet matt has a distinctive luxury, soft-to-touch, paint finish that stands up to the demands of a busy, modern home. Available in a beautifully timeless colour palette it allows us to create a personal backdrop for modern living, with whatever feelings and emotions we please”. Karen Wilkinson, Marketing Director, Akzonobel 

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