Thanks to Uber Eats, you can have almost any food item delivered these days, from snacks and full meals to groceries. In France, the app is available in more than 330 cities, so people are very familiar with the notifications telling them their order is on its way. To play on this ubiquity, Buzzman and the media agency Mediacom slipped Uber Eats notifications into every ad in a prime time break on the French TV channel TF1. Ads for brands like Burger King, Carte Noire (coffee), Oasis (soft drink) and Extrême (ice cream) were invaded by witty dialogue bubbles from Uber Eats. Even brands that had nothing to do with food, like men’s fashion brand Celio, got the treatment. A humorous and smart example of innovative media placement.
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Title | Notifications |
Agency | Buzzman |
Campaign | Can't hear |
Advertiser | Uber Eats |
Brand | Uber Eats |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Television |
Length | |
Marketing Director | J...e To....ot Subscribers Only |
Marketing Director | ..n Br.....rd Gr....th Subscribers Only |
Advertising Manager | V...or Ja.....on Subscribers Only |
Advertising Manager | M...n Gu....rd Subscribers Only |
President | G....es Moh........érif Subscribers Only |
Executive Creative Director | G....es Moh........érif Subscribers Only |
Vice President (VP) | T...as G....er Subscribers Only |
Managing Director | J...en Le....in Subscribers Only |
Creative Director | J...en D...et Subscribers Only |
Creative Director | L...an M...e Subscribers Only |
Art Director | V....nt Ta.....er Subscribers Only |
Copywriter | A...ud Ch......ier Subscribers Only |
Associate Copywriter | H..o Pi....rt Subscribers Only |
Associate Copywriter | ..x C....rt Subscribers Only |
Account Director | S....ne O....ah Subscribers Only |
Account Executive | B....ra G....et Subscribers Only |
Account Executive | Al.....re Le....re Subscribers Only |
Account Manager | Fl....ce C...an Subscribers Only |
Social Media Director | J...en Sc.....ne Subscribers Only |
Social media consultant | F...ix B...ot Subscribers Only |
Head of Production | V....sa B...el Subscribers Only |
Agency TV Producer | M....ne G...ar Subscribers Only |
Motion | M....nie M...in Subscribers Only |
Agency | B....an Subscribers Only |