Sea Shepherd is a non-profit association dedicated to the protection of marine ecosystems. For World Animal Day (October 4), Fred & Farid came up with a unique media platform for its message. Based on the idea that getting a tattoo is also about talking and sharing, the agency teamed up with esteemed tattoo artists, including Stephen Carballo in Los Angeles, who created a collection of tats depicting endangered species. People tattooed with the images could then spread the message all year round – and for years to come – that rare species must be protected and biodiversity ensured. The hashtag #extinctink allows everyone to share their tattoos even further afield. |
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Title | Extinct Ink |
Agency | FRED & FARID New York |
Campaign | Extinct Ink |
Advertiser | Sea Shepherd |
Brand | Sea Shepherd |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length |