| Title | If That Was You Then |
| Agency | Grey New York |
| Campaign | If That Was You Then |
| Advertiser | Genentech, Inc. |
| Brand | Genentech |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Advertising Manager | S...ry C..n Subscribers Only |
| Advertising Manager | N...i F....en Subscribers Only |
| Advertising Manager | J...e Re....ds Subscribers Only |
| Advertising Manager | S...pa P...h V...at Subscribers Only |
| Media Agency | B..m Br.....st &...; M...a Re.....ns Subscribers Only |
| Media GM | J..n W....er Subscribers Only |
| Media GM | B....ra G....hr Subscribers Only |
| Chief Executive Officer (CEO) | A...r G...d Subscribers Only |
| Worldwide Chief Creative Officer | J...er Ca.....ano Subscribers Only |
| Chief Creative Officer | J....ne A...ur Subscribers Only |
| Group Creative Director | B...t S...er Subscribers Only |
| Associate Creative Director | Mi....le L...zo Subscribers Only |
| Associate Creative Director | T...a R..p Subscribers Only |
| Graphic Designer | J....no Do.....es Subscribers Only |
| Print Producer | D...ie J...e Subscribers Only |
| Head of Production | J...s Mc.....on Subscribers Only |
| Executive Agency Producer | L..i B....ck Subscribers Only |
| Agency Producer | R..n Cu.....ham Subscribers Only |
| Music Producer | K..t S....ke Subscribers Only |
| Project Manager | A..m Ta.....ti Subscribers Only |
| Chief Strategy Officer | Jo....an ..e Subscribers Only |
| Brand Strategist | R..n M...er Subscribers Only |
| Account Executive | R....ca G...en Subscribers Only |
| Account Director | H..e ... C...r Subscribers Only |
| VP, Head of Talent | N....ha H...ll Subscribers Only |
| VP, Graphics Services | D...ie J...e Subscribers Only |
| President, Global Health & Wellness | J...n K...er Subscribers Only |
| Production Company | M...on J...el Z...er (...) Subscribers Only |
| Director | Fr....ik B..d Subscribers Only |
| Executive Producer | D...d Z...er Subscribers Only |
| Line Producer | L..e P....yr Subscribers Only |
| Cinematography | Ni....as B..p Subscribers Only |
| Post Production | U...n Ed.....al Subscribers Only |
| Editor | P...ic R..n Subscribers Only |
| Assistant Editor | C...g St....am Subscribers Only |
| Colorist | S...e B...p Subscribers Only |
| Colorization | C....ny . Subscribers Only |
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