| Title | After 60, you don't have sex anymore |
| Title (original language) | Après 60 ans, on ne fait plus l'amour (anglais) |
| Brief | During the 1st of October, the international day of elderly people, the “Petits Frères des Pauvres” association would like to raise awareness about the intimate life of our elders. During this campaign, the association is highlighting a cliché that people often have about the sexual, intimate and affective life of the elderly. This stereotype is immediately discredited thanks to a nice picture of a stolen moment of an elderly couple.The campaign closure seeks to raise awareness: "Don’t reduce our elders to our clichés". The campaign reveals the association's report on the intimate and affective life of the elderly. The results are clear: advancing age doesn't prevent us from having desires, quite the opposite. Older people are satisfied with their intimate life. Only stereotypes get in the way.This campaign, has already given us exceptional results: the association's website has not been able to absorb the traffic and crashed. |
| Agency |
Josiane
|
| Campaign |
Don't reduce elders to our clichés
|
| Advertiser |
Les Petits Frères des Pauvres
|
| Brand |
Petits Frères des Pauvres
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type |
Print
|
| Advertising Manager |
Em.....lle S....in Subscribers Only
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| Founder/Managing Director |
L....nt A...as Subscribers Only
|
| Strategy Director |
E....ne Bo.....né Subscribers Only
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| Strategic Planner |
C...a L....nt Subscribers Only
|
| Creative Director |
J...ôme D..z Subscribers Only
|
| Art Supervisor |
M....ed ..i S...i Subscribers Only
|
| Copywriter |
Pie......rie Fa.....ier Subscribers Only
|
| Copywriter |
..�a B....ne Subscribers Only
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| Creative Consultant |
J...émy F....at Subscribers Only
|
| Project Manager |
V...or Qu....lo Subscribers Only
|
| Photographer |
J..r L...s Subscribers Only
|
| Advertiser manager |
Emmanuelle Soublin |
| Agency director |
Laurent Allias |
| Director of Strategies |
Evelyne Bourdonné |
| Strategic planner |
Clara Laffont |
| Creative Director |
Jérôme Diez |
| Head of art |
Mohamed Ali Saadi |
| Copywriter |
Pierre-Marie Faussurier, Léa Bibonne |
| Consulting director |
Jérémy Frappat |
| Head of group |
Pauline Mariotte |
| Project manager |
Victor Quarello |
| Photographer |
Jair Lanes |
