TitleAfter 60, you don't have sex anymore
Title (original language)Après 60 ans, on ne fait plus l'amour (anglais)
BriefDuring the 1st of October, the international day of elderly people, the “Petits Frères des Pauvres” association would like to raise awareness about the intimate life of our elders. During this campaign, the association is highlighting a cliché that people often have about the sexual, intimate and affective life of the elderly. This stereotype is immediately discredited thanks to a nice picture of a stolen moment of an elderly couple.The campaign closure seeks to raise awareness: "Don’t reduce our elders to our clichés". The campaign reveals the association's report on the intimate and affective life of the elderly. The results are clear: advancing age doesn't prevent us from having desires, quite the opposite. Older people are satisfied with their intimate life. Only stereotypes get in the way.This campaign, has already given us exceptional results: the association's website has not been able to absorb the traffic and crashed.
Campaign Don't reduce elders to our clichés
Advertiser Les Petits Frères des Pauvres
Brand Petits Frères des Pauvres

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Date of First Broadcast/Publication Subscribers Only
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Media Type Print
Advertising Manager Em.....lle S....in Subscribers Only
Founder/Managing Director L....nt A...as Subscribers Only
Strategy Director E....ne Bo.....né Subscribers Only
Strategic Planner C...a L....nt Subscribers Only
Creative Director J...ôme D..z Subscribers Only
Art Supervisor M....ed ..i S...i Subscribers Only
Copywriter Pie......rie Fa.....ier Subscribers Only
Copywriter ..�a B....ne Subscribers Only
Creative Consultant J...émy F....at Subscribers Only
Project Manager V...or Qu....lo Subscribers Only
Photographer J..r L...s Subscribers Only
Advertiser manager Emmanuelle Soublin
Agency director Laurent Allias
Director of Strategies Evelyne Bourdonné
Strategic planner Clara Laffont
Creative Director Jérôme Diez
Head of art Mohamed Ali Saadi
Copywriter Pierre-Marie Faussurier, Léa Bibonne
Consulting director Jérémy Frappat
Head of group Pauline Mariotte
Project manager Victor Quarello
Photographer Jair Lanes

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