TitleBloody Fingerprints (Board)
BriefWe've all had a paper cut. But what if the seemingly innocent bleeding doesn't stop? Even a tiny paper cut may cause fatal consequences to a person with haemophilia.April 17 is International Haemophilia Day. To raise awareness, we used on that day newspaper as a tool to show the severity of the disease.Bloody fingerprints followed the reader from the first page to the end of the publication, where there was an ad with an explanation and a call to notice people with this illness.
Campaign Bloody Fingerprints
Advertiser Estonian Society of Hematologists
Brand Estonian Society of Hematologists

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company T....co Subscribers Only
Kerstin Raidma Cr....ve Di....or Subscribers Only
Tarmo Sikk Co.....ter Subscribers Only
Karl Kristjan Kits de....er Subscribers Only
Mart Erman de....er Subscribers Only
Jakko Pitk de....er Subscribers Only
Inga Prosinga de....er Subscribers Only
Kaspar Kallaste de....er Subscribers Only

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