| Title | Bloody Fingerprints (Board) |
| Brief | We've all had a paper cut. But what if the seemingly innocent bleeding doesn't stop? Even a tiny paper cut may cause fatal consequences to a person with haemophilia.April 17 is International Haemophilia Day. To raise awareness, we used on that day newspaper as a tool to show the severity of the disease.Bloody fingerprints followed the reader from the first page to the end of the publication, where there was an ad with an explanation and a call to notice people with this illness. |
| Agency | Tabasco |
| Campaign | Bloody Fingerprints |
| Advertiser | Estonian Society of Hematologists |
| Brand | Estonian Society of Hematologists |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | T....co Subscribers Only |
| Kerstin Raidma | Cr....ve Di....or Subscribers Only |
| Tarmo Sikk | Co.....ter Subscribers Only |
| Karl Kristjan Kits | de....er Subscribers Only |
| Mart Erman | de....er Subscribers Only |
| Jakko Pitk | de....er Subscribers Only |
| Inga Prosinga | de....er Subscribers Only |
| Kaspar Kallaste | de....er Subscribers Only |
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