| Title | Unusual Suspect |
| Brief | For most people cooking fish can be scary. It’s ugly, it stinks, it squirts, it’s a real mess. Out of control. But let’s chill, it never killed anyone and you might even end up enjoying it. And most of all, it’s worth it because it is deadly delicious.This commercial doesn’t seem to have a lot of humor because it pretty much looks like a classic thriller. Until… the surprising reveal. It borrows all the codes of the genre (but make it funnier) to amplify a very common situation and create a perfect advertising hyperbole.With the direction of Björn Rühmann, well-known for his comic ads, this movie uses dark humor to serve one purpose: stop dramatizing cooking fish and kick out all the clichés. Yes, it’s not the most appealing thing to do but just try it and you’ll be addicted. |
| Agency | LGM&co |
| Campaign | Unusual Suspect. |
| Advertiser | Pavillon France |
| Brand | Pavillon France |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Market | Subscribers Only |
| Soundtrack | Subscribers Only |
| More Information | Subscribers Only |
| Director | B...rn R....nn Subscribers Only |
| Director of photography | ..e D....as Subscribers Only |
| Production | S...b Subscribers Only |
| Producer | E....rd Ch.....ng Subscribers Only |
| Creative Director | N....as Ga.....lon Subscribers Only |
| Artistic Directors and Screenwriters | H...ène Gr......ller &...; M....ux S...en Subscribers Only |
| Sales Director | J....ne Ma.....au Subscribers Only |
| Director of productions | F....an S...n Subscribers Only |
| Advertising Manager | Ca....ne M...ot Subscribers Only |
| Post-production | F..m Subscribers Only |
| Sound studio | T... Subscribers Only |
| Production Director | M...me B...er Subscribers Only |
| First assistant | M...e .e Gr.....lec Subscribers Only |
| Production coordinator | A...ur B...ly Subscribers Only |
| Lead actor | M...me Sa.....ean Subscribers Only |
| Chief decorators | L...e L....te ..d H...tz C....na Subscribers Only |
| Stylist | J...a Vo.....cs Subscribers Only |
| Culinary stylist | F...a Ba....na Subscribers Only |
| Creative Director | H...ène Gr......ller &...; M....ux S...en Subscribers Only |
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