Persil - "Let's Wash Away the Taboo"

Tesauro's SebaAlfie directs cheeky new campaign from LOLA MullenLowe

The World Cup Vanishing Spray Returns for New Libero Magazine Campaign

Líbero Magazine is launching Líbero Spray in a nod to the vanishing spray made popular during the World Cup.

Innovation that has revolutionized football fields everywhere is now within everyone's reach. An extraordinary invention, that helps men understand the required distance for any situation in life.

"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

Líbero Spray will be available at select newsstands, on ebay and through the site: spray.revistalibero.com