TitleGetaway Driver
Campaign Super Bowl LVIII
Advertiser Progressive Insurance
Brand Progressive Insurance

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television

About Arnold Worldwide NY

Arnold doesn’t care much about trophies because we’re not eight. Arnold account people love creativity as much as Arnold creative people. Arnold has a full in-house production studio my awesome imageOur model is “instant content,” where clients can request creative to be brought to life in-house and released in a matter of a few days. Our content focus is product-based and driven by creative and art inspirations, including internal work for Arnold and our partners. but no precious auteurs. Arnold once dumped 1,200 body bags my awesome imageJanuary 30, 2000 at 4:30 p.m.1,200 body bags were dropped off in front of a major cigarette company as a reminder of how many people tobacco kills every day. outside a major cigarette company’s headquarters. Arnold is a place where everybody does the work. Arnold deals with office fish-microwavers in a swift and orderly fashion. Arnold is the best writing agency my awesome image in the country. Arnold is headquartered in an old department store. Arnold has international fame but Boston humility. Arnold was busy making something cool while you were reading this. Arnold holds the record for the world’s largest beach ball. my awesome image Arnold has stopped over 1 million people from smoking. Arnold helped turn the country’s 5th largest insurer into the country’s 2nd largest insurer. my awesome imageOver the last 14 years, we’ve helped Progressive become a household name by catapulting them into culture and driving transformational results for their business. And yes, we invented, Flo. Arnold isn’t especially impressed with itself. Arnold would rather talk about you than talk about us. Arnold is like a cult if cults were super chill, and you could leave whenever you wanted. Arnold has its priorities straight. Arnold is our founder’s first name. Arnold clients only feel like clients when they want to. Arnold is committed to diversity and inclusion my awesome imageAlongside the Havas network, our Commit to Change plan outlines seven initiatives specific to our BIPOC employees and how our business operates, as well as both long-term and short-term plans aimed at improving our representation. for everybody but assholes. Arnold is run by working moms and working dads. Arnold punches above its weight class. Arnold sees potential in every assignment. Arnold is tough on work but nice to people. Arnold is an idea fire hose. Arnold allows dogs in the office even though technically it’s against our lease. Arnold has a squad my awesome imageOur various indentity and interest-based ERGs (we call them Squads) help ensure we’re prioritizing our people to make Arnold a place that all people feel comfortable being themselves. for every kind of Arnoldite. Arnold doesn’t typically refer to people who work at Arnold as “Arnoldites” this was a one-time thing. Arnold was the 89th most popular baby name in America in 1916. Arnold created the original Dollar Menu my awesome imageWhile the desire for a “deal” is universal, we needed to create an offer that would be seen as real value to all. So we created the Dollar Menu. That’s right. That $5 billion global business idea was born here at Arnold. The idea gave consumers the power to choose and the promise of a great deal every day. for McDonalds. Arnold doesn’t answer to Arnie. Arnold put CBD into a burger my awesome imageTo celebrate 4/20, Arnold helped Carl’s Jr. create the “Rocky Mountain High” burger — two charbroiled beef patties, pickled jalapeños, Pepper Jack cheese, CrissCut fries, and Cannabidiol-infused Santa Fe sauce. and sold it on 4/20. Arnold is not a phase it’s a lifestyle. Arnold only has a Boston accent when it’s been drinking. Arnold did not enlist A.I. to write this blurb. Arnold helped an 8-year-old athlete announce his retirement my awesome imageTo combat the epidemic of kids quitting sports, we created #Don’tRetireKid, addressing the issue head-on by featuring a young athlete announcing his “retirement.” We partnered with brands like ESPN and garnered support from athletes like Kobe Bryant and Wayne Gretzky. from sports live on ESPN. Arnold has a beer fridge and a foosball table but not like in that cliched ad agency kind of way. Arnold might be the reason you listen to Nick Drake. my awesome imageWe’re behind some of the most iconic work for VW, most notably their “Drivers Wanted” campaign that put them on the map. Arnold was on a first-name basis with Jack Daniel’s my awesome imageSure, we’re based in Boston but our work has touched all corners of the globe. We helped catapult a small-time whiskey brand into the world’s most valuable spirits trademark, rolling out campaigns across 170+ markets internationally. before Jack Daniel’s became Jack Daniel’s. Arnold co-wrote your favorite episode of Modern Family. my awesome imageTo communicate the relevance of REALTORS®, we leveraged media and content in a creative way, distributing assets across the whole content universe, from Twitter to ABC’s Modern Family, the show’s first-ever brand integration. Arnold doesn’t currently employ anyone named Arnold. Arnold thinks biggest. Arnold wrote a self-help book. my awesome imageDr. Rick wrote the book on Parentamorphosis. No, seriously. He wrote a book, like a real book. Arnold is a safe place for brave ideas. 

Latest News

PNC Bank Unveils “Brilliantly Boring” Brand Platform and National Ad Campaign

PNC Bank, one of the largest financial services institutions in the U.S. with a national footprint, is unveiling a new brand campaign that boldly states what other banks won’t admit: Banking should be boring. The nearly 160-year-old brand is not only embracing this philosophy, it’s making it the hero by redefining boring as brilliant.

The national campaign, called “Brilliantly Boring since 1865,” acknowledges a core brand truth: PNC Bank keeps things boring, and that’s a good thing – especially when it comes to managing money responsibly. As the world continues to be defined by instability, boring's defining attributes – like stability, pragmatism, consistency, and trustworthiness – have never been more valuable. While big banking can feel impersonal to many, PNC Bank is answering to an untapped, powerful consumer aspiration: the desire for simplicity and stability in a changing world.

Created by AOR Arnold Worldwide, a Havas company, the centerpiece of the multimillion-dollar effort is a :60 anthem TV spot, “Boring is Essential” that brings the bank’s philosophy to life: To be brilliantly boring with your money so you can be happily fulfilled with your life.  

Actor Chris Diamantopoulos, best known for his roles in Silicon ValleyThe Three Stooges, and the voice of Mickey Mouse, stars in the ad, showing how boring enables brilliant outcomes: it makes vacations happen, early retirements possible, and startups start up. Refreshingly self-aware, the spot blends high IQ with EQ, sharing PNC’s financial wisdom with a humble sensibility. The spot ends with the new tagline: Brilliantly Boring since 1865.

Elements of the campaign include TV, online video, digital, social, audio, OOH, print, branch merchandise, sponsorship and experiential activations that will roll out over the course of the year. Havas Media, part of the Havas Village, handled the brand media strategy, planning and buying.  

The campaign represents the first major work for PNC Bank since it appointed Arnold as Marketing and Creative AOR in June 2023.  

“We are thrilled to unveil our first work for PNC Bank at such a pivotal moment in the organization's growth as a national leader," said George Sargent, CEO of Arnold. "Arnold is at its best when we are partnering with ambitious clients who want to transcend category expectations – and we believe the brand platform we have created in partnership with the team at PNC does that in spades. The opportunity for ‘Brilliantly Boring’ to serve as both a highly focused value creation engine across audiences and, equally, as a growth driver across PNC’s businesses is infinite.” 

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