Hunger doesn’t help your aim when you’re playing games that require you to be a good shot. So Heinz and DDB joined forces to create “Target Your Hunger”, which helped players improve their aim while enjoying a snack or two. The concept used appropriate stickers, like a burger or a tomato, placed right in the gamer’s sights to attract their eye. Launched thanks to the Heinz Combo Gamer, they were available exclusively for delivery by the restaurant BURGA. An initiative by gamers, for gamers, to improve their online lives without being too intrusive. |
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| Title | Target Your Hunger |
| Agency | DDB Miami |
| Campaign | Target Your Hunger |
| Advertiser | Kraft Foods, Inc. |
| Brand | Heinz |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Gaming |
| Length | |
| Chief Executive Officer (CEO) | P...o C...ves Subscribers Only |
| Chief Executive Officer (CEO) | J...er M..a R...s Subscribers Only |
| Chief Creative Officer | K...o K...n B...es Subscribers Only |
| Art Director | ..e A...z Subscribers Only |
| Art Director | C...os R....do Subscribers Only |
| Art Director | D...i C....ho Subscribers Only |
| Creative Team | M...o Ma....ez Subscribers Only |
| Creative Team | N...ia Cr.....lli Subscribers Only |
| Creative Team | J..e P...o B...es Subscribers Only |
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