Vaseline - "Mended Murals"

Systemic racism has led to a misunderstanding and neglect of skin care health for people of color, resulting in higher mortality rates for conditions such as skin cancer. As part of its See My Skin initiative – which enables people of color to identify skin diseases and find help – VML and the skincare brand Vaseline® took its message right to the wall. Street art portraits tend to fade, tarnish and crack over time. Hence the “Mended Murals” initiative. The brand hired the original artists to repair their works in different cities, adding QR codes to raise awareness. In addition, the brand is committed to donating to local medical centers for the communities concerned. Proving that the project is more than just skin deep.