TitleWhat's on that poster?
Agency
Campaign What's on that poster?
Advertiser Göteborgs-Posten
Brand Göteborgs-Posten

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Product Subscribers Only
Business SectorSubscribers Only
Media Type Billboard

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Oatly / How much do you really know about milk?

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.

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