| Title | The Mouse that Saved the Tiger |
| Advertiser | Aircel |
| Brand | Aircel |
| Date of First Broadcast/Publication | 2020 / 1 |
| Story | Tiger numbers in India were depleting quickly. Aircel wanted a powerful campaign to bolster their ‘Save our Tigers’ CSR campaign. Our idea was simple. Switch to e-bills to save paper and trees. A story that shows how a simple mouse changed the fate of India’s unlucky tigers. |
| Media Type | Direct Marketing |
| Concept | Sid Nair |