TitleHouseplant brand launch campaign
Advertiser N/A
Brand Houseplant
Date of First Broadcast/Publication 2019 / 1
Story Helping Seth Rogen's recreational cannabis brand "Houseplant" go-to-market in a highly regulated cannabis category. Raising awareness of category education by launching limited edition record LP's featuring music to pair with cannabis strains, to help consumers understand the difference between Sativa, Hybrid and Indica cannabis strain and effects.
Advertising Strategist