| Title | Hands that build country |
| Advertiser | N/A |
| Brand | CONSTRUCTOR SODIMAC |
| Date of First Broadcast/Publication | 2018 / 1 |
| Story | We created a tribute to the construction specialists through a photographic exhibition in a tunnel where more than 20 of the specialists’ stories were immortalised. These photos suddenly came alive in the form of documentary videos that aroused a deep emotional connection with our target. When they left the tunnel, they became protagonists in a photo shoot, showing their hands to the world: The hands that build the country. |
| Media Type | Promotion & Event |
| Associate Creative Director / Art Director | Daniel De La Sierra |