Title | adidas Creators Club |
Advertiser | N/A |
Date of First Broadcast/Publication | 2017 / 1 |
Story | adidas Creators Club For adidas football we created a day in the life of a football loving 17 year old, from stadium to street - Raheem’s Walk. We used the story of Raheem to exclusively reveal adidas’ new products leading up to the World Cup in 2018, including the World Cup ball & national kits and the return of the infamous adidas PREDATOR. This installation is a hint at just one of many elements used to immerse over 1000 global retailers in to the world of a 17 year old creator. |
Executive Creative Director | Jeremy Hofmeister Mac Lynn |