| Story | Grow Up Stronger. Parents will do anything to give their kids an edge, especially when it comes to their health. Despite that, the lion’s share of work in the category tries to be clever and cute. With this campaign–which won the agency the business–we set out to captured the shared, almost defiant spirit of doctors, nurses, parents and patients at one of the nation’s top children’s hospitals. Because the reality is, a lot of places can help kids grow up strong. Children’s National helps them grow up stronger. |