| Title | Breast Cancer can't be ignored |
| Advertiser | N/A |
| Brand | Prime Hospitals |
| Date of First Broadcast/Publication | 2020 / 1 |
| Story | Even though Breast Cancer has been on the rise in the UAE, there was a slight dip in the awareness of it, given that the pandemic took over most of the attention - with the result that not many people were visiting hospitals for a check-up. So we took the path of Covid consciousness to draw attention to this malaise. |
| Media Type | Social Media |
| Associate Creative Director/Copywriter | Cherry Koshy |