Holiday Campaign Interview: Lucky Holidays

"It's that time of the year. God is in the details."

Jens Mortier
Creative Director & Partner mortierbrigade nv

In a few words, tell us about your role in the creation of "Lucky Holidays"

 

I’m Creative Director and Partner at mortierbrigade, and together with our team and Blinkink and Parabella, we created the second episode of the National Lottery’s Christmas campaign.
What was the original brief for this campaign?
The National Lottery wants to wish all Belgians the best of luck by using the same characters and atmosphere as in the first movie. But taking it a step further and create once more an appealing and heart-warming story.
What inspired you to approach the campaign this way?
The Christmas spirit and the pleasure to party with family. We wanted our snowman to feel that same warmth.
How difficult was it to sell the idea to Belgian National Lottery?
Actually, it wasn’t. They were involved in the whole process and open to all new ideas.
What was the biggest challenge you faced during the process?
It was an intense process. Animators worked 50 days in succession to bring this story to life, frame by frame in stop motion. But the result of this one minute movie was worth it.
What did you learn from the experience?
It’s that time of the year, so: God is in the details.
What’s a “behind the scenes” story that only you know about?
Our client still has the snowman-dummy from last year. It’s on her desk…
What do you think the advertising industry's New Year’s resolution should be?
To make the world a better place. For people, and for brands.
What is your favorite holiday campaign of all time?
My random top 3 is ‘Chris Christmas Rodriguez’ by Mother, EDEKA ‘Heimkommen’, and of course ‘Monty the Penguin’ for John Lewis.
 


 

Jens Mortier
Creative Director & Partner mortierbrigade nv