Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Marcelo Tripoli

CEO of digital agency SapientNitro i think in Brazil; Marcelo Tripoli was in Cannes and Adforum caught up with him!

CCO-founder and CEO of SapientNitro iThink Brazil Marcelo Tripoli believes himself to be strategy, creative and consumer orientated. That's an impressive array of attributes!!! Tripoli values the present moment and doesn't think too far into the future. Without risk there would be no innovation-yet Tripoli is adamant innovation is pivotal in the drive to consolidate a greater connection with the brand or mark, and consumers. 

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