Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Mark O'Brien / WaterisLife

It is the power of our message and what we can do in advertising to show how we can save lives

Mark O’Brien, President of DDB North America, did us the honor to open our interviews! He stopped by to talk about DDB’s successful WaterIsLife’s “Bucket List” campaign, which will be exhibited in the ACT Expo all week on the occasion of the Cannes Lions 2014. It also received a Gold Lion Film in Viral

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