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Shelly's Smart Cards

Gideon Amichay & Shelly from Shelly's Card during a Speed Press Dating


Gideon Amichay is  CCO and Owner at Shalmor Avnon Amichay/Y&R, Tel Aviv, one of the leading advertising agencies in the Middle East. His work has been recognized in several international awards including Clio, Eurobest or New York Festivals… He was invited along with Shelly Rokah, creator of Shelly's Smart Card, member of the International Freecard Alliance to talk about one of their campaign exhibited in the ACT Responsible exhibition using QR Code and using new technology for a pro-bono cause: fight against HIV
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