AdForum’s Account Moves Roundup: JWT, Camp + King, FCB Garfinkel, and More

by James Thompson

Agency PENSO Nabs MPavilion Digital and Social Account

Creative communications and digital innovation agency PENSO has been appointed to manage the creative, digital, content and social media for Melbourne’s unique architecture commission and design event MPavilion. Now in its second year, MPavilion is the brainchild of executive chair and CEO of the Sportsgirl/Sussan Group, Naomi Milgrom AO, whose foundation created the cultural event and which is backed by City of Melbourne and Victorian State Government. For more information, visit B&T.

Challenger Australia Delegates Creative Duties to J. Walter Thompson Sydney

In late July, it was announced that Challenger, an Australian-based investment management firm, had named J. Walter Thompson Sydney and Match Media as its new agency partners. to manage its $10 million account. While J. Walter Thompson will have creative control, Match Media is responsible for media management. The announcement marks the first time that the 30-year-old firm is splitting the media and creative duties between two specialist agencies: J. Walter Thompson Sydney will handle the creative responsibilities and Match Media will handle the media end. See more the JWT blog.

RE/MAX Taps Camp + King to Launch New Creative Strategy

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013. Measured media spending in 2014 was $37.4 million, according to Kantar Media. For more information, visit Adweek.

The Holla Agency Picks Up LJ Hooker Brand and Creative

Media and creative agency The Holla Agency has picked up LJ Hooker's brand and creative work after a five way competitive pitch.Under the appointment, The Holla Agency will work with LJ Hooker to shift its brand focus to customer-first as part of a long-term strategic partnership.LJ Hooker chief innovations officer Ryan Campbell said that The Holla Agency's appointment is effective immediately. Read more at AdNews.

Mirum Wins ASUS Tek Computer's PC Business

ASUS Tek Computer Inc. has appointed Mirum to drive a global campaign for the company's PC business. Taiwan-based ASUS, one of the world's largest PC manufacturers, has appointed Mirum to create a global toolkit in order to execute campaigns across all platforms, spanning digital and traditional media. For more information, visit Campaign Brief Asia.

Red Lion Named AOR for Paymi

Red Lion has been named the agency of record for Paymi, a new rewards program that’s set to launch in Canada this fall. The Toronto-based company plans to partner with merchants to offer cash back on purchases via its website and app. The program is card-agnostic, allowing consumers to receive cash back via Paymi regardless of which credit or debit card they use to make a purchase. For full details visit MarketingMag.

FCB Garfinkel Wins Lincoln Financial Creative AOR

Lincoln Financial Group has selected FCB Garfinkel as its new creative agency of record, the companies confirmed Wednesday. The company spends an estimated $30 million on ads annually according to Kantar Media. Read more at MediaPost.

Coca-Cola Names UM Lead Media Agency in North America

Coca-Cola named IPG Mediabrands’ UM as its lead media agency in North America Friday, following a review. According to Kantar Media, Coca-Cola spent $400 million on Measured Media in the U.S. last year. Read more at Agency Spy.


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