After a competitive review in which at least three other agencies submitted prop...

by Chris Saunders , FTI Consulting

  • After a competitive review in which at least three other agencies submitted proposals, the Mazatlan Hotel Association has decided to remain with Ogilvy PR.
  • KFC Singapore charges Ren Partnership to lead creative.
  • Marina Bay Sands taps Dentsu Singapore for media duties.
  • MSLGROUP Taiwan becomes United Airlines PR agency in Taiwan.
  • Bates CHI+Partners Philippines wins Pizza Hut.
  • JWT Taiwan tipped to win major share of Japan Tobacco creative pitch.
  • Publicis Malaysia wins Intel creative and digital business after competitive three-way pitch.
  • Lowe Indonesia will partner with PT Indofood Sukses Makmur brand Qtela, to market a new range of snacks.
  • In an effort to expand its appeal as one an exclusive luxury travel destination, Bal Harbour, Florida hired Partners + Napier New York to develop new brand and marketing strategies, following a review that included six agencies. The agency will develop a brand identity and communications platform to support the destination's vision for growth, with a focus on increasing tourism, residential sales and brand awareness. Bal Harbour spent $1.8 million on measured media in 2012, according to Kantar Media.
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