Making its grand entrance into the market, Kia and D&G proudly unveil the beautifully electric elegance of the “model-esque” EV9 showcased by beautiful people in beautiful settings dressed in…beautiful attire. With playful panache, the campaign titled “Beautiful Demos” illustrates the effortless design and unique electric capabilities that elevate the EV9 into a league of its own.
Unlike any other electric vehicle, the EV9’s exquisite interior and design boasts a level of chic that captivates and enchants. It’s a vehicle made for those who whisper luxury, rather than shout it. This philosophy is seamlessly woven into “Beautiful Demos,” where the EV9's sophistication is effortlessly conveyed with cool charisma.
“Made for those who appreciate the finer things in life, the Kia EV9 is a beautiful electric vehicle that will absolutely stand out in a crowded electric space,” said Avital Pinchevsky, Executive Creative Director at D&G. “The work brings that sentiment to life, elevating the vehicle’s features and those who drive it into an art form.”
"Three Row"
What better way to show all the stunning details of the EV9 than to get fabulous people in glam attire to demonstrate them, in a tongue-in-cheek way? Models in beautiful settings playfully display all the vehicle can do in the broadcast and digital campaign, directed by Nicolai Fuglsig from MJZ.
In one of the :15 executions, “Onboard Power,” beautiful models use the V2L onboard power station to blow-dry their hair—in slow motion. One woman holds up a light-up mirror for another model to admire her beauty as her hair blows in the wind. In “Lounge Seats,” models stretch out in the EV9’s second row and enjoy the ease of reclining the vehicle’s lounge seats back and forth in bliss. And in “Three Row,” the group of electric blue-clad models show off the three rows in a way only models can—with the snap of a finger. When you have a vehicle this beautiful, the demonstrations need to be...well, beautiful.
View all three spots here.
Additional campaign elements include digital and social executions, OOH placement, and enthusiast print. The spot debuted over the holidays and ran during ABC’s New Year’s Rockin’ Eve.
