After more than two decades with Interpublic's McCann Erickson and its agency TM in New York and Dallas, American Airlines has placed its global account into review. American Airlines merged with U.S. Airways in late 2013, but the integration of resources remains incomplete. The two airlines are still working out details to assimilate labor resources, booking technology systems, and update signage.
The review, which will be handled by AAR, reflects the evolution of not only the merger of the carriers, but the general landscape of the industry and marketing and advertising strategies. McCann has been invited to participate in – and will be included in – the review. American Airlines, whose measured media spending in the U.S. dropped from $59.7 million to $27.8 million in 2013, will make its final decision in October 2015.
For more details, read this article in AdAge.
