Bartle Bogle Hegarty has promoted Mel Exon to the new role of chief digital offi...

by Chris Saunders , FTI Consulting

  • Bartle Bogle Hegarty has promoted Mel Exon to the new role of chief digital officer.
  • IPG Mediabrands hires BBDO execs to runnew content unit.
  • Mindshare appoints L'Oréal's Winnie Lyn as Taiwan MD.
  • Ogilvy China names Daniel Tao as MD of Beijing; Claudia Ma rises to vice president of consulting.