The Ad Club of New York announces 2018 Brave Brand honorees
Burger King, Procter & Gamble, KFC, Nike and more are among this year’s brands.
On October 1, the Advertising Club of New York will honor 10 marketers and agencies who have successfully partnered and taken risks together as part of the organization’s Brave Brands program.
This year’s honorees include:
Burger King and LOLA MullenLowe: “Scary Clown Night”
Diesel and Publicis: “Go with the Fake”
Ikea and Acne: “Ikea’s Response to Balenciaga”
KFC and Mother London: “FCK”
Mars Wrigley Confectionery and DDB Chicago: “Exclusive the Rainbow”
Nike and W+K: “Nike Breaking2”
Orange Telecom and FP7/CAI: “Now or Never”
Procter & Gamble and BBDO NY: “The Talk”
Qualcomm and McCann NY: “Ignore his – Beatbox & Bavarian Dance”
Tide and Saatchi & Saatchi NY: “It’s a Tide Ad”
The Ad Club of NY has produced the International Andy Awards since 1964, and four years ago, the Andy Awards highlighted the importance of bravery in marketing with its annual Bravery Awards and Bravery Talks series. Brave Brands looks to celebrate marketers whose bravery show through in a piece of Andy-winning work.
As in previous years, the 2018 Brave Brands honorees were selected by this year’s Andy Jury members. Campaign US is a sponsor of this year’s event.
“Brave Brands is all about brand and agency collaborators working together to change the conversation, push the boundaries of creativity, and make consumers stop in their tracks or gain a new perspective,” said Gina Grillo, President and CEO of The Advertising Club of New York and International Andy Awards.
She added: “It’s fair to say that these outcomes are a result of tough choices, taking the road less traveled and sometimes gut reaction. But as we have seen time and again, the payoff is game-changing. This aspect of the Andy Awards judging is truly inspiring and sets the bar really high.”
This article was originally published on Campaign
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