BSSP Appoints New Content Director

BSSP, the independent, full-service agency that works with the likes of Mitsubishi, Greyhound, Rao’s Homemade, NBA2K, and more, has just named Ian Boyd as their new Content Director.


Ian comes from a unique and interesting background. Raised as a windsurfing wunderkind in the waters off Southern California and Hawaii, Ian was featured on the cover of over 40 magazines around the world, MTV Sports, and dozens of tutorial videos and sports adventure films.


From his experience performing in front of a camera, Ian learned early that shooting photos, video I’Iand producing creative work was in his DNA. Ian started his own San Francisco-based interactive design studio, Cosmic Planet, which later morphed into video production agency, Reel Fresh, Inc. As head of both these content agencies, Ian worked with a number of colorful brands and high-profile clients such as Red Bull, LEGO, LeapFrog, GoPro, and more.


In his new role at BSSP, Ian will help the agency build out a full-service content and production studio in their Sausalito headquarters, directing talent, content, and film. He will report to Vince Genovese, Executive Director of Integrated Production.

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