Copa90 launches Euro 2016 Guide on Facebook Messenger

by Marie-Caroline Dubourdieu , Lipe

Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot.

The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament.

The Euro 2016 Guide features content from Copa Collective members, including the Euro 2016 City Guide by Mundial Magazine and Scotts Menswear. It also contains editorial and news from Kick, Panenka and other leading European football magazines. All of the content featured is optimised for mobile.

Throughout the tournament, the Copa90 bot will also message users each morning with information and news about what they might have missed from the previous day.

The Euro 2016 Guide will launch on Facebook Messenger on Friday, June 10th.

James Kirkham, Head of Copa90, said: “A generation is growing up wanting satisfaction on demand. We’re ensuring that we can be the perfect football accompaniment to this behaviour, providing key content as and when our audience need it.

Messaging is the biggest thing happening in communications media right now. This is the start of something much bigger for us. We’re going to learn quickly whilst delivering what we think is a quite brilliant range of content for the discerning fan.”

Copa90 developed the functionality for the bot alongside Rock Labs, the messaging software experts.