Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
AdForum Worldwide Summit NYC: Record Number of Agencies to Visit
“Since I arrived in New York on Saturday, 3 October 2015, further additions have been made to the agenda for the latest AdForum Worldwide Summit. On Day 1, we’ll be visiting with eight agencies — this has to be a record! The group of pitch consultants is very formidable, key influencers in their own markets, and some of them globally. I will be finding out more directly from them during the next few days as well so that we may compare notes and also listen to what they are saying about their own markets plus what their clients might be saying about Africa. Which is still a highly attractive destination on many levels.” Read more at MarkLives.com.
Twitter Enables Brands to Advertise Via Live “Moments” Sections
Twitter is clearly experimenting with new iterations of its offerings and revenue streams. Here is the latest: “Twitter is rolling out a new live-event section called Moments that will eventually let brands curate their own promoted feeds.” Read more at Ad Age.
McDonald’s All-Day Breakfast Has Arrived, Hysteria Ensues
“McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from McD's fans who've been waiting for this day like it's a national holiday.” Read more about the world freaking out over McDonald’s all-day breakfast at Adweek.
Manager’s Corner: How to Handle Exceptionally Creative People
“Exceptionally creative people can make enormous contributions if you can only bridge their ideas with the creation of commercial value. While they’re typically great at discovering entirely new ways of delivering results, creative thinkers are rarely capable of bringing them to practical ends without the proper support. If you mismanage them, by failing to offer the right means of directing their creative thinking, they can actually become destructive critics, voicing unpopular opinions.” Read the full story at Fast Company.
Pepsi Goes Back to the Future with Limited Edition “Pepsi Perfect” Bottle
“Pepsi is going 'Back to the Future' with a new promotion. Fans of the iconic film trilogy will no doubt remember Marty McFly walking into a diner to purchase a Pepsi in 'Back to the Future Part II' and walking out with a Pepsi Perfect. While Pepsi isn't launching a new brand, it is releasing a new limited edition bottle Oct. 21 to let fans have their own Pepsi Perfect bottle.” Read more at USA Today.
Job of the Day: Content Strategist at Wunderman in New York City
As a Content Strategist, you will work to build and expand online content strategies for our Health Clients. You are online trend tracker, researcher, planner and creative storyteller. In this role you will live and breathe content and understands how it impacts consumer audience segments, establishes credibility, and communicates thought leadership. You will be leading the effort to build creative, new strategies for telling stories in a cohesive multi-channel ecosystem that includes outbound media, native advertising, as well as clients’ websites or other web properties and social networks. The position involves working with agency staff and the client to develop, present and implement content plans and the creative briefs that are used to guide the development process. For more details, visit Wunderman.
All of Those Ads for DraftKings and FanDuel Have a Controversy Behind Them
“A storm of online criticism has roiled the two largest fantasy-sports companies in North America, casting a spotlight on an industry already under scrutiny for lacking government oversight. Billion-dollar startups FanDuel Inc. and DraftKings Inc. run online contests in which people draft virtual teams of professional athletes and compete against each other based on the athletes’ real-world performances." Read more at The Wall Street Journal.
Agency of the Week
MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. To find out more, visit us MEC. #dontjustlivethrive
Also, check out AdForum’s exclusive 5 Questions for MEC’s Global Chief Talent Officer, Marie-Claire Barker.
Because today is Tuesday and you're totaly living in the present, check out this Pepsi ad (discussed above, displayed below) that goes "Back to the Future" with a limited-edition bottle.