Daily Forum: Consumers Don’t Hate Ads, Gatorade’s World Series, Persuasive Copywriting, Ultra-Rich Villains, Campbell Ewald and More

by James Thompson

Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.

What Type of Advertising Do Consumers Prefer? Ask Them.

(Image via Kevin Krejci.)

“Marketing research firm MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising. Only 8 percent of respondents said they didn't want to receive marketing, while each respondent cited a preferred way of discovering new products.” Check out the compelling infographic that explains in greater detail at Adweek

Copywriter’s Corner: Narration vs. Brand Masturbation

(Image via Andrew Taylor)

“Imagine a world where the level of persuasion a copywriter applies to a product corresponds directly to its value. Big ticket items such as cars and holidays are treated with our finest and fanciest words, whereas throwaway items, like chewing gum and hair gel merit no more than a languid prod of the keyboard.” Read the full story at The Drum

Job of the Day: Sr. Account Executive at Alma in San Francisco


Sr. Account Executives are passionate about bringing people together & managing teams to deliver outstanding creative work. With strong attention to detail, they act as agency ambassadors, managing the Clients needs, seamlessly executing of all marketing activities & projects for the brand. For more details, visit Alma

Gatorade, Again, Grabs Spotlight in Championship Celebration


(Image via KMBC)

This scene from the MLB World Series where the Kansas City Royals defeated the New York Mets has become a staple in championship celebrations. “Usually, overjoyed players have to surprise their coach to douse him with the Gatorade cooler in the customary manner of a team that has just won an American sports championship. The moment of loving insubordination, which would not go tolerated at any other time, is a sneak attack by nature.” Read more at Mashable

Brooklyn-Based Agency Work & Co’s Secret: Hire Employees Who Love to “Make Things”


“Talent churn is issue No. 1 at most agencies, which often see turnover rates as high as 40 percent. But since the 2-year-old Brooklyn design shop Work & Co opened its doors, not a single employee has left the agency, according to co-founder Gene Liebel. The shop has gone from five founding partners to 106 employees in the past two years, with a roster of clients including YouTube, Target, Chase and Virgin America." More at Digiday

Advertisers Target the Uber Wealthy in Campaigns Highlighting Income Inequality


“Meet advertising’s favorite new villains: the ultrarich. As resentment toward the extraordinarily wealthy swells in many parts of the country and as wealth inequality emerges as a topic of constant conversation on the presidential campaign trail, the advertising industry has made the caricature of the rich snob who doesn’t know, or care, about the struggles of ordinary Americans a popular target.” Read the full story at The New York Times

Agency of the Week


Campbell Ewald: Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying.

Because today is Monday, check out this REI ad that encourages everyone, including the brand's employees, to get outside this holiday season.