Digital Kitchen was named digital agency of record for Brooks Running Company, f...

by Chris Saunders , FTI Consulting

  • Digital Kitchen was named digital agency of record for Brooks Running Company, following a review that began in December. The agency will develop a strategic digital approach, including social media, experiential, content and web elements for the Seattle-based running company. Brooks Running Company designs running-specific footwear, apparel, and accessories in more than 60 countries worldwide. Brooks Running spent $3.5 million on measured media from January to September of 2013, up from its entire 2012 media spend of $3.4 million, according to Kantar Media.