EBay has appointed Naked Communications to handle its social media and content a...

by Chris Saunders , FTI Consulting

EBay has appointed Naked Communications to handle its social media and content across Europe. Read more: http://goo.gl/O6tOAs

Child's Play Communications added Wunderkind Media and Technology Corp. as a client, for Preggie, a mobile social network created exclusively for expectant and new moms. The agency will handle media relations, blogger management and integrated marketing programs. A free app for iOS and Android, Preggie connects like-minded expectant and new moms who live nearby , allowing them to share firsthand advice, tips and practical information related to pregnancy, maternity and relationships.

Build-A-Bear Workshop, a make-your-own stuffed animal experience, tapped J. Walter Thompson as its lead strategic and creative agency. The agency's Atlanta office will lead strategy and creative in North America and the United Kingdom. JWT will expand the Build-A-Bear retail portfolio and brand reach, integrating creative structure across all elements of Build-A-Bear's business, retail and corporate communications channels. WPP's Geometry Global contributed to the pitch and will be partnering with JWT on Build-A-Bear shopper and activation efforts. WPP's Possible Worldwide remains the digital agency of record for Build-A-Bear.

Moroch Partners was named the brand positioning and consumer advertising agency of record for Wilsonart, a worldwide manufacturer and distributor of decorative engineered surfaces. The agency will lead the strategic development and subsequent execution of Wilsonart's new brand position. Founded 48 years ago, Wilsonart manufactures and distributes High Pressure Laminates, Solid Surface and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. Wilsonart spent $1.1 million on measured media in 2013 and $340,000 the first half of 2014, according to Kantar Media.

Dentsu-owned 360i has been selected as Digital Agency of Record for Barilla in the USA. Read more: http://goo.gl/3ANR9C

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. Read more: http://goo.gl/BI63aw

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