French Connection is reviewing its creative arrangements after a split with 101,...

by Chris Saunders , FTI Consulting

  • French Connection is reviewing its creative arrangements after a split with 101, its agency for the past two years.
  • Lidl has appointed TBWA\London to handle its £21 million UK advertising account, ahead of a brand campaign that it hopes will emulate the success of the rival discount retailer Aldi.
  • Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
  • General Mills has appointed McCann London to handle the UK and international advertising account for the Nature Valley cereal bar brand.
  • The Health Lottery has selected MediaCom to handle its media planning and buying account.
  • Mullen picks up American Greetings.