NEW YORK (January 8, 2016) – Carl Hartman, CEO of Geometry Global North America announced today that Jim Carlton will be taking on the role of Chief Creative Officer, North America. Carlton joins the agency from Arc Worldwide where he provided creative leadership on all of the agency’s accounts including McDonald’s, Purina, United Airlines, Walgreen’s, Comcast, MillerCoors, Norton, Coca-Cola, Sprint, Intel, and P&G. He will be filling the position left vacant in September 2015. Carlton will be based in Chicago starting February 1, 2016.
In his new role at Geometry, Carlton will provide creative vision and oversight for Geometry Global offices in New York, Chicago, Akron, San Francisco, Cincinnati Atlanta, Minneapolis, Rogers, Toronto and Montreal. He will report directly into Carl Hartman.
“Geometry Global is all about creative ideas that drive our client’s business,” said Hartman. “Jim is a unique blend of a world-class, inspirational creative thinker and a savvy businessman who understands intimately how to sell our clients’ products and services. There aren’t many creatives out there like Jim.”
Carlton has served various roles in the Leo Burnett/Arc family almost 20 years. Prior to Geometry Global, he was EVP, Managing Creative Director of Leo Burnett/Arc in Chicago where he was responsible for the growth and reputation of Arc, the Intelligent Brand Activation Agency of the Leo Burnett Group. Prior to that, he was at Arc Worldwide (formerly Frankel) where he was recruited to help elevate the design and creative reputation of Frankel’s promotional business. There he lead creative across the agency’s McDonald’s retail and promotional business and helped create McDonald’s “Simple Bold.” Carlton also played an instrumental role in major new business wins such as Intel and Walmart. He began his career as a graphic designer at Young & Rubicam Group in New York.
“Geometry is poised to become the world’s most successful shopper marketing and activation agency. I look forward to partnering with their management team, getting to know the people and bringing my experience working with some of the world’s most well-known brands to the table,” said Carlton.
Carlton’s work has been recognized by a range of US and global industry award shows including Cannes, EFFIE, One Show, Pro Awards, REGGIE and Chicago Advertising Federation. Most recently, the agency’s work for Pantene “Beautiful Hair, Whatever The Weather” won a Grand Prix at the 2015 ARF David Ogilvy Awards and was recognized by The Warc as one of the world’s best marketing campaigns.
Carlton graduated from Fashion Institute of Technology with a Bachelor of Fine Arts in Graphic Design, Commercial and Advertising Art.
ABOUT GEOMETRY GLOBAL
Geometry Global is an award-winning, multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people's Purchase Decision Journeys, the agency develops brand engagement programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com.