Maxus has lost its long-standing £14 million Mercedes-Benz UK media planni...

by Chris Saunders , FTI Consulting

  • Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.
  • Karmarama has been appointed as the lead agency for Sun-Pat and Hartley's by Hain Daniels, which bought the peanut butter and jam brands from Premier Foods last year.
  • Hotels.com picks Crispin for its creative account.
  • JWT joins Google's creative roster.
  • McGarryBowen drives away with Maserati.
  • 360i wins Clinique’s global digital account.
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