Park Pictures' Tom Tacholm Released The Villainous Voices Of Gambling For Begambleaware

by Sarah Cullen , Adforum


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Bicoastal production company Park Pictures director Tom Tagholm visualizes the inner demons that haunt those in the throes of a gambling addiction in the powerful and unsettling :60 “Online” for BeGambleAware, out of 18 Feet & Rising. The spot is part of the new “Voices” campaign aimed at individuals aged 15 to 24, which was recently identified as a risk group in data from the Gambling Commission. BeGambleAware is the leading charity in the U.K. committed to minimizing gambling-related harm.


Click HERE to view “Online.”


Agency: 18 Feet and Rising

Executive Creative Director: Anna Carpen

Creative Director: Will Thacker

Creative: Will Thacker, Louis Jopling

Agency Producer: Russell Taylor

Assistant Producer: Lewis O’Brien

Business Director: Adrienne Little, Andrew Barnard  

Senior Account Manager: Emma French

Strategist: Jack Carrington, Frances Docx

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Nick Goldsmith, Sophie Hubble

Co Producer: Freya Silk

DOP: Mauro Chiarello

Editor: Leo King at Stitch

Prod Designer: Simon Davis

Post Production: MPC

Colourist: George Kyriacou

VFX artist: Kamen Markov

Post Production Producer: Amy Richardson

Sound: Anthony Moore at Factory

Media: Goodstuff Communications (Rob Donnellan)


About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and acclaimed filmmaker/cinematographer Lance Acord, Bicoastal/London-based Park Pictures has an auspicious track record of discovering and mentoring new talent in both commercials and film.


Park Pictures has earned the highest accolades for their international work, including an Oscar, an Emmy, and 18 Cannes Lions. Lance Acord has earned three DGA nominations for his commercial work and newly-signed directing duo The Mercadantes received a 2015 DGA nomination. Known for their story-driven film work, Park Pictures has been selected for Creativity’s “Production Company A-List” for nearly ten consecutive years. In 2015, co-founder Jacqueline Kelman Bisbee was selected for the 2015 Cannes Lions Film Craft jury and Advertising Age's prestigious 'Women to Watch' honor.


Park Pictures’ feature division, headed by Producer Sam Bisbee, Jacqueline Kelman Bisbee and Lance Acord, has produced five feature films, all of which premiered at the Sundance Film Festival. In 2010, Park Pictures won an Academy Award for the company’s first narrative film, live-action short “The New Tenants,” starring Vincent D’Onofrio. Its most recent feature, Other People, starring Molly Shannon and directed by Chris Kelly, recently sold to Netflix.

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