Copa90, the definitive media football brand, is partnering with Pepsi® for an authentic global campaign to celebrate super fandom around the world’s favorite sport. The first-of-its-kind partnership will create unique online content with various fan creators around the globe for a truly fan-centric expression of football passion and moments.
This is the first joint-venture win for Copa90 and Bleacher Report, since Turner International announced an equity investment on 1st February in Bigballs Media, parent company of Copa90.
Both Copa90 and Bleacher Report will share the Pepsi content series across the iconic beverage brand’s trademark on their owned channels of Facebook, Instagram Stories, Snapchat, Team Stream and Twitter, which have a combined global reach of 290 million. Over 150 pieces of content will be created and distributed at the speed of a meme, owning the build-up to each match night across the social platforms and channels that matter to football fans.
The content will include Superfan Stories in the form of videos uncovering why their club means so much to them; Superfan Emoji Predictions, giving fans a voice and an opportunity to guess the outcome of the latest round of knockout matches; Pepsi GIF Reactions and goal animations; and Superfan Shots, premium imagery for Instagram that shows how fans come together ahead of the game.
Football passion culminates with a ticket giveaway that will offer superfans the chance to pledge just how far they’d go to get their hands on a once-in-a-lifetime prize: tickets for the world’s biggest annual sporting event, the UEFA Champions League Final.
Copa90 and Bleacher Report have previously collaborated on the Snapchat Discover Saturday morning show “Saturdays Are Lit", cited as the hottest football show for young fans after connecting them with Jose Mourinho’s texts and Paul Pogba’s Spotify playlists.
James Kirkham, the head of Copa90, said: "The result of this collaboration is a football format done differently. Shots of content which hit you between the eyes, stopping an audience from mindless scrolling. Everything arresting and not a moment lost.”