Premier Foods, the owner of Bisto, Hovis and Mr Kipling, will be forced to rethi...

by Chris Saunders , FTI Consulting

  • Premier Foods, the owner of Bisto, Hovis and Mr Kipling, will be forced to rethink its £20 million media account after the incumbent, StarcomMediaVest Group, resigned the business.
  • Netflix, the online video-on-demand service, has hired Fallon to work on its creative account in Europe ahead of a planned major advertising campaign.
  • Guinness World Records, the global authority on record-breaking achievements, has appointed Brandhouse to overhaul its brand strategy ahead of its 60th anniversary next year.
  • Sony Corporation has hired Isobar UK to run creative global activation of its Fifa World Cup 2014 sponsorship in the run-up to the tournament in Brazil next summer.
  • TBWA wins BNY Mellon's global account.
  • Droga5 outstrips Martin to win Chobani.
  • Atkins picks new agency as the diet brand plots comeback.
  • Wieden & Kennedy wins TurboTax media-buying and planning duties.