Priceline.com Taps BBDO New York as Creative & Strategic Agency of Record

by James Thompson

Priceline.com has chosen BBDO New York as its creative and strategic agency of record, concluding a review launched this spring. The agency will be tasked with creating an integrated marketing platform, including television, digital and social media. Media planning and buying were not part of the review and remain with Ocean Media.  Read more at AgencySpy