RAC, the breakdown service, has appointed Bartle Bogle Hegarty to its £12 ...

by Chris Saunders , FTI Consulting

  • RAC, the breakdown service, has appointed Bartle Bogle Hegarty to its £12 million ad account after a controversial and protracted pitch.
  • Arcadia, the high-street retail group owned by Sir Philip Green, has awarded its £4 million media planning and buying account to the WPP agency Maxus after a final shoot-out against Total Media.
  • Direct Line Group is consolidating its estimated £11 million direct marketing business into MRM Meteorite.
  • Olson wins Alzheimer's Association.
  • Right Guard moves to RT+P.
  • McGarryBowen lands spot on Procter & Gamble roster.