Refinery29, the leading media and entertainment company for young women, today announced the appointment of Dana Stern to Vice President, Talent Relations & Casting, Branded & Editorial, effective immediately. In this new role, Stern will be responsible for leading and building cross-company efforts to integrate talent across Refinery29’s editorial and sponsored initiatives, including video, experiential and industry tentpole events. Stern will work closely with Natasha Vaquer, Vice President of Talent Partnership & Influencer Strategy and head of Refinery29’s Talent Collective, and will report to Amy Emmerich, President, North America & Chief Content Officer.
“Dana is a magic maker and has shown success at integrating celebrity talent and social media influencers across platforms to create new revenue opportunities and brand integrations,” said Emmerich. “Her ability to forge meaningful and trusted relationships within the talent ecosystem will prove to be immensely valuable to Refinery29 as we look to identify new and innovative ways to partner with talent our audiences respect and admire -- and those they have not yet discovered.”
A veteran in the media industry, Stern most recently served as President of DSS & Associates where she worked on clients such as A+E Networks, Viacom Digital and Group Nine Media. Prior, she spent more than a decade at Hearst Magazines, most recently serving as Executive Entertainment Director for Marie Claire, Cosmopolitan and Seventeen. Before that, Stern was the Director of Talent Relations & Events at Spike TV. She started her career at Nickelodeon.
“I’m looking forward to continuing to strengthen Refinery29’s inroads with leading celebrity talent as well as the next generation of stars, while also identifying new areas for growth,” said Stern. “As a catalyst driving women to realize their full potential, Refinery29 offers many exciting opportunities for talent to share meaningful experiences with today’s highly-connected, highly-influential female consumer and best in class brands.”
Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visitrefinery29.com, refinery29.com/en-ca, refinery29.uk and refinery29.de for more information and to browse content.